Silly videos and dance trends are not the only things successful on social media these days. Diverse groups of audiences are online every day seeing what is happening, not just one type of person or just one age category but nowadays more and more people are logging on every day to see what is happening online. From the comfortably of their work or home they can see what is happening around the world. Your company can join the conversation. Your brand can get involved in what really matters to your audience.
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If you’re a realtor, joining home ownership groups on Facebook, or adding hashtags like "potential new home buyers" to your post, could connect you to your untapped clients. If you’re a local handyman, connecting to other plumbers and contractors, could help line you up with future referrals just by liking and commenting on what they have online. If you’re a new restaurant, engaging other community accounts and chatting with them can get you involved with their events. You could plan and start inviting new customers that have never heard of your restaurant before. You could also feature your employees and the work they do. "Profiling the people behind any business is a great way to humanize the experience for customers." (Austin, 2022)
However, you’re choosing to engage online is up to you and your business. Developing a strategy that can be effective is your next step. See what works and see what doesn’t make adjustments and you’ll start to see some growth. Maybe one social media platform like Instagram is better for your audience than another like Facebook. Don’t expect instant gratification instead play a long-run game set a goal for a year or six months and see how that goal turns out and adjust accordingly. The technology involved in social media is changing rapidly, so get involved now and stay above the curve.
Austin, K. (2022). The Guide to Restaurant Social Media Marketing. Toast Tab. https://pos.toasttab.com/blog/on-the-line/examples-of-awesome-restaurant-social-media-marketing
Statista. (2022, July 26). U.S. internet usage penetration 2021, by age group. https://www.statista.com/statistics/266587/percentage-of-internet-users-by-age-groups-in-the-us/
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